April 2015: I’m back from the USA: great conference in Las Vegas and an opportunity to meet independent professioanls both in Las Vegas and in San Francisco. What did I learn?
1. In all the frenzy of “story-telling”, I wonder how many professionals think about how others can tell their story for them? This dimension seems to be consistently missed.
2. Client-staisfaction is important, but if it’s our No 1 goal, then we are condemned to a modern form of slavery, called the Inbox. If we are to enjoy any degree of freedom and inspiration in professional life, our primary purpose must go deeper than client-satisfaction. As a wise client once told me, “clients can keep you poor”.
3. Strategy is indeed important. But everyday behaviour “eats strategy for breakfast”! In other words it’s behaviour that drives business growth. Behaviour takes energy, but the right behaviours can be energising, too.
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Feb 12th 2015: IPSE Webinar: Energising your business development
Most experienced freelancers would agree that, when it comes to winning work, day-to-day behaviour is more fruitful than strategy. A couple of hours each week of “keep-in-touch” can easily trump all the hours – and the dosh – spent doodling strategies on a whiteboard or polishing text on a website.
But therein lies the problem. It takes more energy to do the things that work and bring in business. And freelance professionals are already very busy people.
In this webinar, I outline why business development for freelancers depends crucially on energy, not strategy. For the past 15 years, I have been coaching freelancers on business-development and the ones that succeed are those with the energy to do so rather than the intellect to do so.
To join, see this link:
The following 15 questions have been used by many successful professionals to assess their business. How does your business score? See this page.