• Success 121: Energising freelancers, boosting growth

    john_nilandMy name is John Niland. I work with professionals to raise the value of their work, cultivate opportunity and earn more revenue in less time.
    It’s not just about the money. Successful professionals want freedom and inspiration in their professional lives. We work together to:
    - Create the space to add real value with clients
    - Blend today’s delivery with tomorrow’s development
    - Get ahead of clients, rather be struck responding to them
    - Implement a solid structure for sustainable success
    I also act as a Non-Executive Director for a small number of successful independents who are achieving outstanding growth, year after year. Would it help to speak with one of them?

News / Insights

April 2015: I’m back from the USA: great conference in Las Vegas and an opportunity to meet independent professioanls both in Las Vegas and in San Francisco. What did I learn?

1. In all the frenzy of “story-telling”, I wonder how many professionals think about how others can tell their story for them?  This dimension seems to be consistently missed.

2. Client-staisfaction is important, but if it’s our No 1 goal, then we are condemned to a modern form of slavery, called the Inbox. If we are to enjoy any degree of freedom and inspiration in professional life, our primary purpose must go deeper than client-satisfaction.  As a wise client once told me, “clients can keep you poor”.

3. Strategy is indeed important. But everyday behaviour “eats strategy for breakfast”!  In other words it’s behaviour that drives business growth.  Behaviour takes energy, but the right behaviours can be energising, too.

More about this on the Resources page.

Or email john@vco-global.com for details.

Feb 12th 2015: IPSE Webinar: Energising your business development

Most experienced freelancers would agree that, when it comes to winning work, day-to-day behaviour is more fruitful than strategy. A couple of hours each week of “keep-in-touch” can easily trump all the hours – and the dosh – spent doodling strategies on a whiteboard or polishing text on a website.

But therein lies the problem. It takes more energy to do the things that work and bring in business. And freelance professionals are already very busy people.

In this webinar, I outline why business development for freelancers depends crucially on energy, not strategy. For the past 15 years, I have been coaching freelancers on business-development and the ones that succeed are those with the energy to do so rather than the intellect to do so.


  • Why business-development is often energy-draining (apart from the workload)
  • The five best sources of clients
  • Sharpening your story
  • How to do bizdev and delivery at the same time
  • Six ways to raise your energy-levels
  • Dealing with setbacks and disappointments
  • Growing your confidence via the actions of good freelance practice

To join, see this link:


The following 15 questions have been used by many successful professionals to assess their business. How does your business score? See this page.

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